Enter your numbers. We'll show what's hidden from your ad platforms today — and what the platforms' own reported results imply for your return on ad spend, cost per result, and conversion volume.
Your account
Leads, purchases, bookings — whatever you optimize toward.
Sets the optimization lift to the Meta 17.8% / LinkedIn 20% platform-reported band.
Growth: Analytics + 2 ad platforms server-side — $2,950.
Add it to see revenue and ROAS multiples. Leave blank for cost-per-result view.
Auto-set from the build scope above (editable — edits mark it custom).
Assumptions (adjustable)
20%
Industry range 10–30% — ad blockers + Safari/iOS + consent loss.
20%
Platform-reported: Meta 17.8% · LinkedIn 20% · Google 5–17% (EC, 2021) · causal floor 13% (Meta's 28 experiments).
+25%
Potential ROAS
Return on ad spend. Every dollar buys more of your real results — the flip side of the 20% lower cost per result the platforms report once complete conversion data reaches their bidding algorithms.
$80 → $64
your true cost per result, today → after (~90 days). Your dashboard shows $100 because hidden conversions are not counted.
100 → 125
conversions visible to the algorithms once recovery is live
the algorithm currently sees 100 of ~125
~$24K/yr
of budget correctly attributed and reclaimed — redirected to the campaigns that actually convert
Metric
Today (measured)
Today (true)
After (~90 days)
ROAS
—
—
—
Cost per conversion
$100
$80
$64
Conversions / month
100
125
156
Revenue / month
—
—
—
Platform optimization thresholds
Account-level estimate (monthly ÷ 4.33); platforms apply thresholds per ad set / campaign. We confirm against your actual structure in the readiness check.
Pays for itself in ~1.5 months
vs. a $2,950 implementation — then the gains compound every month after.
"We are not trying to count more visits — we are making sure the ad platforms receive enough accurate conversion data to optimize bidding correctly. Google, Meta, and LinkedIn's machine learning performs better when the conversion signal is more complete."
How to read this honestly: the "true today" column is measurement — conversions you already get, finally counted (near-certain). The "after" column applies the optimization lift the platforms themselves report once complete data reaches their bidding: Meta measured 17.8% lower cost per result for advertisers with server-side signals (Apr 2026); LinkedIn's study found 20% lower cost per action and 31% more attributed conversions; Google says richer data "unlocks more powerful bidding" (its published Enhanced Conversions lifts: 5% Search, 17% YouTube). Platform-reported averages, not guarantees — results depend on your account, volume, and setup quality (we implement with proper deduplication and consent). After go-live we replace these industry ranges with your own measured results.
How the math works
Step 1 — What's hidden: reported conversions ÷ (1 − hidden%) = your true conversions. The gap is what ad blockers, Safari/iOS, and consent walls delete before the platforms see it.
Step 2 — True cost per result: same spend ÷ true conversions. Your account already performs better than your dashboard says — today that truth just isn't steering the budget.
Step 3 — The optimization lift: with complete signals, the platforms report ~18–20% lower cost per result over ~90 days. Same budget, more of your real customers — that's the ROAS gain.
Want this built from your actual account data?
Free readiness check — we verify what's being lost today before you spend a dollar.